I’m so excited to introduce Lisa Lipari! She’s a realtor a DOBI, juggling two kids under 4 and started an incredible working mom’s networking group for business owners here in Birmingham. She literally does it all in this crazy real estate market. Read more to learn about Lisa, her family and her incredible business she continues to build. Superwomen if I must say.
How many children do you have and what are their names and ages?
2 Children, Luca who is 4 ½ years old, Gianna 10 months
Where do your kids go to school?
You’re a real estate agent at DOBI. Tell us more about it and how you have survived the last few years in this crazy housing market.
Each year since I’ve started in Real estate almost 7 years ago my business continues to grow and I continue to get busier. Managing my business with 1 child and now 2 small children is no easy task so I definitely have always be planning and prioritizing my days. It’s very important to me to finish most or all of my work tasks for the day before I go to bed, otherwise I just think about them and don’t sleep so I stay up pretty late at night to complete my work. The real estate business can be very seasonal so I try to get busy work and marketing tasks done during the slower seasons so I can hit the ground running In the spring.
What can people expect having you as their real estate agent?
I am extremely responsive almost at any time of the day. My phone starts ringing as early as 6:30am and doesn’t stop some days until Midnight but I’m still always available for my clients when they need me and usually respond immediately or within an hour. I always make sure I am available for showings or I have my assistant available because if a good house hits the market you need to see it immediately before it’s gone. I believe my knowledge and background sets me apart from the rest. I have a bachelor’s degree in Marketing, an MBA and my associate broker’s license so my education in this field and related fields helps me be an exceptional and knowledgeable Realtor. I also know the Birmingham/Bloomfield and Woodward corridor markets very well as I live, work and spend most all my time in these cities.
Do you have any advice for buyers or sellers right now looking to do either? The market has been insane the last few years since the pandemic.
In this tough buyer’s market it’s hard to get everything you want in a home without custom building it. I tell my buyers to make a list of their needs and their wants so they know what is most important to them when purchasing a home and what they might be willing to sacrifice if everything they need is available. I also tell my buyers to make sure they see multiple homes, even if doesn’t check all of their boxes, because the more houses you see the easier it is to know what you do and don’t want. Sellers definitely have an advantage in this market, and if you are in the position to sell right now then you definitely should because sellers are getting way over market value and that might not last too much longer with rising interest rates. It’s ideal to find something to buy before you sell, but if it doesn’t work out that way then sellers might need to be flexible and find temporary housing so they aren’t rushing to purchase their next home and end up with a house that they are not happy in.
Was there anything that drove you to be a real estate agent?
I have always loved looking at houses and going to open houses since I was a little kid but I never felt like I could become a Realtor out of high school because I needed a college education. Once my husband and I bought our first home I was hooked and that’s what made me really want to become a Realtor. Luckily we had a great agent and had a positive experience. I’ve also always wanted to work for myself because although a 100% commission job can be very scary, you also get out of it what you put into it and I know I’m a hard worker so the sky is the limit.
Tell us a fun fact about you
3 years ago, I started a working moms networking group that has grown to almost 30 women. Each woman either owns their own business or is in a position where networking helps their business grow and we meet usually once a month. Our meetings are different each month and can be anything from someone promoting their business and selling products to an educational speaker or simply a happy hour. It’s truly a great group of women that support one another’s business and we always have fun when we meet.
What made you decide to raise your family here?
My husband and I both grew up on the east side and moved to Royal Oak after college. I’ve loved this area since moving to Royal oak initially and now living in Birmingham mainly because of the community and downtown areas. I love being able to walk to restaurants and shops and support small businesses. It’s also centrally located so nothing is more than 25-30 minutes away. My husband’s family also all live in the area so it’s great having our family close by and for my kids to be able to grow up with their cousins.
Where can we find you and your family one the weekends? Favorite restaurants, parks, activities?)
If the weather is warm I’m usually working! When I’m not working we love to take our son to the parks in the area, or the splash pad in the warm weather or to the pool at Birmingham Country Club. My husband and I enjoy good restaurants and love going out to dinner to Casa Pernoi, Bella Piatti, Market or Adachi.
What are you and your family looking forward to most this summer?
Last summer I had a baby and was stuck indoors with a newborn most of the summer, so I think we are excited to be able to take both kids out to the pool and up north, I love always being near a body of water. We also moved into a new house last April but the landscaping wasn’t complete, so we are excited to have an entire summer to enjoy our backyard and the outside.
Do you have a favorite place you travel with the kids?
We really enjoy going to Bay Harbor or surrounding areas during the summer, also Saugatuck as my uncle owns a bed and breakfast there. This summer we have a trip planned at the Homestead and we have not been there, so we’re looking forward to going there for a long weekend.
What do you do to balance your own life and motherhood? What do you do for “me” time? Juggling your own business and kids is always hardwork.
Since having the baby I have been really focusing on working out again and I have made it a priority to allow myself 4-5 days to workout which includes seeing a personal trainer once a week, Pilates, boxing or group cardio classes. I also try to enjoy a massage or facial every other month if I can swing it.
Anyone special you’d like to thank for helping you through parenthood?
I was very scared to become a mother as I never really babysat when I was younger and never had young children in my family, so it was a brand new experience for me. I don’t know that I could have survived without the help of my sister-in-law Laura Liras, I constantly text and called her about everything when I had my son and she was always so helpful. She is a wonderful mother and a really great role model for me. Of course my mother was always there for me when I needed her so her support meant everything.
Everything you need to get in touch with Lisa if you’re looking to buy or sell in the Real Estate Market. Also, want to be a part of the Networking group she started? Shoot her a note!